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3D

Derived from the Candlestick of the CMC logomark, these repeating 3D forms are a dynamic and confident asset that allows for highly versatile and creative cropping.

Note: Assets shown were created for creative direction and reference purposes only. Final assets have not yet been created.

Invest

To ensure Invest communications feel open and approachable, we use a light-mode treatment. The lighting should always feel natural and clean, giving the overall expression a calm, trusted feel.

Trade

A dark-mode treatment brings a sense of seriousness and intensity to Trade communications. To balance the cool tones, the edges of the renders occasionally catch a subtle orange glow, adding warmth and creating an overall more premium, cinematic feel.

Juxtaposition

To provide a tangible, real-world counterpart to our abstract forms, we occasionally pair the 3D renders with industry-specific imagery that represents investment sectors available on our platform.

This composition must always feature a perfectly centered horizontal or vertical split, utilising tight crops with strong leading lines that align directly with the geometry of the render.

Maintain tonal harmony across both halves; avoid mixing dark photography with light renders and vice-versa, as the contrast disrupts the cohesive and intentional look of the composition.

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