Motion
There are many ways to bring the CMC brand to life through motion. The patterns below highlight some of the most commonly used approaches, providing a flexible starting point rather than a fixed set of rules.
UI elements can rotate, flip or unfold in 3D space to communicate depth while introducing new information in a clear, engaging way. Changes in size and position should reinforce ideas of growth, momentum and compounding value. Position elements across multiple depth planes to create a richer, more tactile experience that reflects the connected nature of the CMC ecosystem. Subtle differences in movement between foreground and background elements add dimensionality and make digital experiences feel more physical and immersive.
3D
Motion applied to the 3D renders should feel deliberate in its pace and beautiful in its movement.
Note: Assets shown were created for creative direction and reference purposes only. Final assets have not yet been created.