Proposition

Confidence Built

A brand is essentially a big idea. It’s big in that it orients everything we do from a single thought. It’s the inspiration for our visual identity and tone of voice. It’s also instructive in that we can draw new ideas from it for campaigns, product features and activations.

We think of this big idea as distinctive and didactic. It’s distinct when compared to your competitors and didactic in that the more you use it, the better you understand it. Some call it a proposition, others call it an essence. We refer to it colloquially as a meme. CMC Markets’ is “Confidence Built”.

“We've been helping people build wealth since 1989. And in that time we've learnt a few things.

Wealth doesn’t come from one trade, one time. Nor does it come from the right spread at the right second. in fact, it doesn’t come from the market at all.

It comes from what you build, Your portfolio, your strategy... your confidence.

Confidence that tomorrow will be better than today, and that today’s investment will pay dividends in years to come.

This is The type of confidence that compounds. that comes from having your whole portfolio in one place; a connected financial ecosystem where you can trade, save, invest and have every position inform the next.

Confidence is never promised. It’s built.
That’s why we’ve built confidence into everything. Every insight, every spread, every tool, every moment in CMC markets is confidence built.”