Sub-brands
Downloads & Links
Overview
CMC's loyalty programmes and account types share a consistent badge system that scales from accessible to premium while maintaining a unified visual identity.
Price+ is available to all traders, so it should feel firmly rooted in CMC's core trading experience. The badge uses a static Azure outline with no animation. As the next tier above Price+, Alpha introduces a glass fill and a gradient Azure outline that can animate, creating a more premium and dynamic presence. Reserved for professional traders, CMC Pro represents the highest tier. A monochrome palette, black backgrounds and a logo that that has a metallic shine create the most premium expression of the system. 
Spectre occupies the space between investing and trading. A white outlined badge complements its photography-led visual language, creating a more aspirational feel while remaining recognisably part of the system.
