Trade & Invest
Overview
This page showcases how our visual system shifts to target either a Trade or Invest audience. Use this page as a holistic reference to ensure consistent execution.
For a more detailed breakdown of specific brand elements, refer to their dedicated Explanation pages.
Imagery used in these applications is for creative direction and reference purposes only and must not be used in final outputs.
Trade
For Trade communications, we lead with our darker colour palette and dark-mode 3D renders. Imagery is characterised by motion blur and a shallow depth of field. Subjects are in urban or corporate settings. Lighting is warm, but can be cooler than Investor photography.
Invest
Invest assets use our light colour palette and light-mode 3D renders. Photography is defined by rich, natural, golden lighting, omitting motion blur entirely. Subjects appear relaxed and optimistic, set against a mix of corporate workspaces and everyday lifestyle scenes.
