Imagery
At CMC Markets, our photography is divided into two distinct visual directions to connect directly with our core audiences: Traders and Investors. By tailoring our imagery, we balance the fast-paced, high-focus energy of active trading with the grounded, rewarding lifestyle of long-term investing.
The imagery shown on this page is for creative direction and reference purposes only and must not be used in final production outputs.
Traders
Designed to capture the high-intent, fast-paced environment of active trading. Subjects are in office and urban settings, utilising purposeful motion blur and shallow depth of field to evoke a sense of deep concentration and strategic movement. Lighting is still warm, but can be cooler than Investor photography.
Investors
Reflects stability, growth, and the personal rewards of investing. This style embraces rich, golden, natural warmth and clean, static compositions with no motion blur. Poses are more relaxed and joyful. Have a balance of office environments and lifestyle shots.
Industry
Environments and scenes that represent different industries for investment on our platform. This imagery is always carefully paired with our 3D renders to create a seamless visual connection.
